We've talked recently about the different ways you can identify new customers once your book is finish, and one common theme across these approaches is email.
No matter how you get in front of people, at some point it probably involves sending them a message.
In today’s show we look at 2 ways you can make the most of the messages you send; your Super Signature, and following up with a SPEAR email to move the conversation forward.
No matter what business you're in, the aim of your book is to start a conversation with a potential customer, and your emails are the best way to develop the relationship while giving people the opportunity to move to the next stage. To take that minimum viable commitment step toward doing business with you.
There are some great ideas in this show, things you can implement today, and you can grab a copy of the Email Mastery book from EmailMastery.com to up your email game even further.
Super Signature Examples
More Cheese Less Whiskers...
PLUS: Whenever you're ready... here are 4 ways I can help you hatch some Evil Schemes for YOUR business:
1. Be a guest on "More Cheese. Less Whiskers."
My favorite thing to do is hatch evil schemes and apply the 8 profit activators to all kinds of businesses. Big businesses, small businesses, professional services - Click Here.
2. Try the new Profit Activator Scorecard
The framework of everything we talk about on More Cheese, Less Whiskers is based on the 8 Profit Activators. Find out how they are either growing or slowing your business - Click Here.
3. Join our Email Mastery Academy and be a Case Study
I'm putting together a new email case study group at Email Mastery this month... stay tuned for details. If you'd like to work with me on your email sales process... just reply to this message and put "Email Mastery" in the subject line.
4. Work with me One-on-One
If you'd like to work directly with me to hatch some Evil Schemes for your business... just reply to this message and put "One-on-One" in the subject line... tell me a little about your business and what you'd like to work on together, and I'll get you all the details!
Book More Show...
PLUS: Whenever you're ready... here are 4 ways we can help you get your message out into the world:
1. Complete Your Book Blueprint Scorecard
There is a framework to making invisible leads visible, and creating the best tool for your business. Find out how you score across the 8 Book Blueprint mindsets - Click Here
2. Listen in to the Book Titles & Outline Workshops
Your book title is the most important part of catching someone's attention. Listen in to these do's and don'ts of a great title - Click Here
Once your title is dialed in, the next job is to create a compelling outline to guide readers toward your call to action. Listen in as we walk you through creating a killer outline - Click Here
3. Jump on a Call
Questions about your book? Just hit reply and we can schedule a quick call to answer any questions.
4. Get Started
Ready to get your book out there collecting leads... Get started here
Don't forget, you can see how your book idea stacks up against the Book Blueprint by going to BookBlueprintScore.com and, if you want to be a guest on the show to plan your successful book, just head over to 90MinuteBooks.com/guest
Ready to get started: 90MinuteBooks.com/get-started
Be a Guest: 90MinuteBooks.com/guest
Your Book Blueprint Score: BookBlueprintScore.com
Titles Workshop: 90MinuteBooks.com/Workshops
Interview Shows: 90-Minute Books Author Interviews
Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com
Transcript: Book More Show 060