The biggest benefit of having your book, is... having your book!
It may sound obvious, but it's easy to forget about all the different ways you can use it when you're caught up in creating it.
Once it's finished, it becomes the flagship asset, the 'thing' you can offer, reference, and refer people to, in many different campaigns.
That's what we're talking about in today’s show as we take an hour to talk with Focus James.
Focus has just finished her book ‘How to Have a Healthy Love Affair' and with a speaking event coming up in the next few weeks, we look at all the ways she can use her new book to amplify her message, compel the audience to take the next step, and get into a conversation with all the people who are interested, but not quite ready today.
Focus has a model, a framework to help people, a passion to share her knowledge, and now has her book, her manifesto to help spread the word and identify all the invisible prospects... people she can help and would love to work with her.
This is a great show, and another opportunity to create ideas for a real-world example.
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Transcript: Book More Show 059