There are a few traps that can catch you out, even after you've created the content for your book. The biggest one - endless editing.
After years of experience, we know the biggest challenge people face is letting go and getting their book out their, in front of people. The temptation to edit, and tweak, and edit some more can be overwhelming. Months can pass and you still don't have anything to share.
The good news is, you don't need to do that! If your book is being used identify new customers, if you're giving it away as a way to start a conversation, then 90% and out, is much better than waiting to get to 100% (which, by the way is an illusion), and sat on the shelf.
Remember, your book is not the product, and in today's show we talk about some of the common editing traps people fall into, and how to recognize them.
One of the issues is keeping your 'beneficial constraints' in mind, so we wrap up by talking about the right time to create a second book.
This is a great show to keep you moving toward the end of the process.Read More