You spend a lot of time thinking about your book, but the most important thing is the bigger campaign, or funnel your book is a part of.
Today on the Book More Show, we're walking through the 3 campaigns we use, and the framework we've used with many clients to create the most effective funnels, with a book as the front end.
Whether you've written your book already, or are waiting to get started, I really want you to take this approach, and think about how you can:
Start a conversation with those people ready immediately
Continue to educate and motivate people over the long-term, until they are ready.
... and we'll be talking about number 3 more over the coming weeks.
There is a huge opportunity to stay in front of people, presenting 'Minimum Viable Commitment' offers until they are ready, and your book is the very best way to start the conversation and prime your pump.Read More