Deciding what to include in your book can be mean more than just the words.

All too often we talk to people bogged down trying to include images, charts, checklists, and screenshots in their book.

As with everything, there is a right way and a wrong way to approach this, so in today’s show we’re taking a little time to talk about the pros and cons of including images.

We’ll look at the constraints you need to be aware of, some tips to better use the additional information you’re trying to include, and the best way to think about the context in which your book will be read.

The aim, as always, is to help you get your best book out there as fast as possible, without getting caught up in all the image pitfalls.

And… we finish off the show with a quick look at the outlining tools we use to map out our content.

We know your book is the best way to start a conversation. A way to identify invisible prospects from all the people out there who could be customers.

But rather than offering it to everyone, there are ways to improve your results by offering it to those who are already predisposed to want to do business with you.

The great news is, this approach can benefit everyone. Not just you, but the people you’re working with, and their customers.

Today on the Book More Show we’re talking about working with others to add more value to their customers, and at the same time, giving you the opportunity to spread your message, and introduce your solution to people who are already in the market for whatever it is you offer.

Working with complimentary, non-competing businesses is one of the best ways to identify that group of customers, one step removed from your current sphere of influence.

By taking a couple of extra steps to orchestrate that referral process, you can ensure the best chance of a new, relevant, potential customer hearing about you in a way that starts the conversation in a great way.

We also talked about ways to work with others to create your book in the first place.

This is a great show, especially if you operate in a geographical area where you have connections, or have built relationships online already.

We've talked recently about the different ways you can identify new customers once your book is finish, and one common theme across these approaches is email.

No matter how you get in front of people, at some point it probably involves sending them a message.

In today’s show we look at 2 ways you can make the most of the messages you send; your Super Signature, and following up with a SPEAR email to move the conversation forward.

No matter what business you're in, the aim of your book is to start a conversation with a potential customer, and your emails are the best way to develop the relationship while giving people the opportunity to move to the next stage. To take that minimum viable commitment step toward doing business with you.

There are some great ideas in this show, things you can implement today, and you can grab a copy of the Email Mastery book from EmailMastery.com to up your email game even further.

There are many different ways to use your book to engage people, and today we're looking at a 'grab bag' of possibilities.

Your comfort with creating new 'things', the skills you have, and the audience you already with, will all influence how you choose to use your book, but by looking at many options today, we'll get to cover something for everyone. Something that when you hear us talk about it, you'll immediately see how you can use the idea to better engage potential customers.

Creating your book give you the flagship asset... the thing that encourages people to raise their hand, but to support that, you have the opportunity to create many smaller pieces that move the conversations forward.

The good news is, you've done all the hard work already. Now it's a case of amplifying your message in the simplest way possible.