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Making Invisible Leads Visible
 

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Ep057: Your email follow up

April 14, 2018 Stuart Bell
Book More Show 057

In today's episode, we're looking further at Book Blueprint Score Mindset 8, Beyond Your Book... This time, specifically the email sequence you should have, once someone requests a copy of your book.

We've often talked about one of the biggest benefits of using a book to identify invisible leads is the fact that not everyone is ready to start today. By identifying people early in their journey, you have the opportunity to start a conversation and educate and motivate people to do business with you, when they are ready.

... and the way you do this is by email.

Today we're looking at the 5 emails you should set up in your initial autoresponder and the 'flagship broadcast', you should then drop people into.

There are some great, practical steps here that everyone should take.

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In Podcast

Ep056: Getting Down The Mountain with Joe Yocavitch

March 31, 2018 Stuart Bell
Book More Show 056

The important things really start to happen once you’ve completed your book.

That the opportunity to start sharing what you’re written and identifying those invisible prospects.

In last week’s show we looked at the free or inexpensive ways you can use your book with the people who already know you, and today we take that a step further, looking at the things you can do locally to share your book with the people most likely to be clients.

The best way to think through these ideas is always with a real example, so today we’re talking with Joe Yocavitch from New Jersey.

Joe’s a great guy. He persevered through some compliance headwinds to recently complete his book Getting Down The Mountain. A guide to preserving your retirement by reducing one of the biggest threats. Taxation.

We had a great call looking at not only the process of creating his book, and some of the challenges, but also, not it’s ready, what are some of the ways he can get out there and make the most of these first few weeks after release.

I’m excited for you to hear (and steal) the ideas we had.

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In Podcast Tags Interviews

Ep055: Beyond Your Book

March 24, 2018 Stuart Bell
Book More Show 055

The most exciting part of creating your book isn’t the layout, or the amazing cover, or even really your great content… The exciting part is getting your book out there, starting conversations once it’s complete.

Today on the Book More Show we’re looking at the last of the Book Blueprint Mindsets – what to do ‘Beyond Your Book’.

There are so many opportunities and ways you could use it, but we start by looking at the simple, inexpensive, and friction-free ways of using your book to orchestrate referrals and revive old leads.

We also talk about how easy it is to over value short term results, and under value the long term. So we cover a few simple ways you can stay front of mind with people, and be there ‘when they are ready’ to take the next step.

There are some great, practical steps here that everyone should take.

Don't forget, you can see how your book idea stacks up against the Book Blueprint by going to BookBlueprintScore.com and, if you want to be a guest on the show to plan your successful book, just head over to 90MinuteBooks.com/guest

Lastly, here is a link to the other Book Blueprint Scorecard Episodes and to the Email Mastery book we mentioned.

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In Podcast Tags BookBlueprintScore

Ep054: Beneficial constraints

March 17, 2018 Stuart Bell
Book More Show 054

In the last few shows we've looked at all the elements of the Book Blueprint Scorecard you need to create the best book for your business or organization.

Today, we looking at mindset 7, and what not to do. The beneficial constraints you can put in place to increase your chance of completing a book.

Starting to write with the mindset of 'It will be done when it's done' is a sure fire way to make sure you're still writing (or avoiding it) this time next year. It's the time and scope constraints you put on the project that are key to getting it done.

As a special bonus, we also talk about why International Speak Like a Pirate day might be the key to getting your book out there, and I share the world's best Pirate joke!

So something for everyone this week ;)

Don't forget, you can see how your book idea stacks up against the Book Blueprint by going to BookBlueprintScore.com and if you want to be a guest on the show to plan your successful book, just head over to 90MinuteBooks.com/guest

Lastly, here is a link to the other Book Blueprint Scorecard Episodes.

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In Podcast Tags BookBlueprintScore

Ep053: Outlines and Content

March 13, 2018 Stuart Bell
Book More Show 053

Today we're diving in to two more of the Book Blueprint mindsets.

A Purposeful Outline and Value Driven Content.

This is a bit of a deep dive, but amplifies some of the topics from the last few shows. It will be a huge help if you're at the stage where you have your audience dialed in, you know where you want them to go next, and you're ready to start planning how to get them there (the content).

As with all the Book Blueprint mindsets, you'll find you are more advanced in some than others, but the main thing we're trying to achieve here, is helping you make the most of each element that makes up your book.

Don't forget, you can see how your book idea stacks up against the Book Blueprint by going to BookBlueprintScore.com and if you want to be a guest on the show to plan your successful book, just head over to 90MinuteBooks.com/guest

During the show we a great MoreCheeseLessWhiskers.com episode (Ep087) with Dr. Phil Yoo. It's a great example of using a book to amplify workshop leads. Go take a listen.

Lastly, here is a link to the other Book Blueprint Scorecard Episodes.

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In Podcast Tags BookBlueprintScore
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