The most exciting part of creating your book isn’t the layout, or the amazing cover, or even really your great content… The exciting part is getting your book out there, starting conversations once it’s complete.

Today on the Book More Show we’re looking at the last of the Book Blueprint Mindsets – what to do ‘Beyond Your Book’.

There are so many opportunities and ways you could use it, but we start by looking at the simple, inexpensive, and friction-free ways of using your book to orchestrate referrals and revive old leads.

We also talk about how easy it is to over value short term results, and under value the long term. So we cover a few simple ways you can stay front of mind with people, and be there ‘when they are ready’ to take the next step.

There are some great, practical steps here that everyone should take.

Don't forget, you can see how your book idea stacks up against the Book Blueprint by going to BookBlueprintScore.com and, if you want to be a guest on the show to plan your successful book, just head over to 90MinuteBooks.com/guest

Lastly, here is a link to the other Book Blueprint Scorecard Episodes and to the Email Mastery book we mentioned.

In the last few shows we've looked at all the elements of the Book Blueprint Scorecard you need to create the best book for your business or organization.

Today, we looking at mindset 7, and what not to do. The beneficial constraints you can put in place to increase your chance of completing a book.

Starting to write with the mindset of 'It will be done when it's done' is a sure fire way to make sure you're still writing (or avoiding it) this time next year. It's the time and scope constraints you put on the project that are key to getting it done.

As a special bonus, we also talk about why International Speak Like a Pirate day might be the key to getting your book out there, and I share the world's best Pirate joke!

So something for everyone this week ;)

Don't forget, you can see how your book idea stacks up against the Book Blueprint by going to BookBlueprintScore.com and if you want to be a guest on the show to plan your successful book, just head over to 90MinuteBooks.com/guest

Lastly, here is a link to the other Book Blueprint Scorecard Episodes.

Today we're diving in to two more of the Book Blueprint mindsets.

A Purposeful Outline and Value Driven Content.

This is a bit of a deep dive, but amplifies some of the topics from the last few shows. It will be a huge help if you're at the stage where you have your audience dialed in, you know where you want them to go next, and you're ready to start planning how to get them there (the content).

As with all the Book Blueprint mindsets, you'll find you are more advanced in some than others, but the main thing we're trying to achieve here, is helping you make the most of each element that makes up your book.

Don't forget, you can see how your book idea stacks up against the Book Blueprint by going to BookBlueprintScore.com and if you want to be a guest on the show to plan your successful book, just head over to 90MinuteBooks.com/guest

During the show we a great MoreCheeseLessWhiskers.com episode (Ep087) with Dr. Phil Yoo. It's a great example of using a book to amplify workshop leads. Go take a listen.

Lastly, here is a link to the other Book Blueprint Scorecard Episodes.

Today on the show we're looking at mindset 4 of the Book Blueprint Scorecard: A Minimum Viable Commitment, call to action.

The job of the back cover of a 'traditional' book is to sell the book... The job of your back cover is to deliver a compelling call to action in a way that allow new people to identify themselves and make it possible for you to know who your 'hotter' prospects are.

We dive into this today and look at the offers you can make to keep the conversation moving.

Two parts to today's show. We stared off talking about a book project we recently completed to generate leads of realtors and closed looking at the Book Blueprint Score mindset 3: Choosing an amplifying sub-heading.

600 leads
People sometimes get hung-up on the content part of their book and what to write about. We covered 5 of the most effective types of books in 5 book titles formula field report but today we focused on how straight forward it can be to create something the resonates and get's people to raise their hand.

Once written, it can then be a challenge to know how to get your book out there, so in this example we run through the Facebook campaign we used to generate almost 600 leads in about 2 weeks.

Then, regardless of the traffic source, or the content, we finish by mentioning the Short, Personal, Expecting A Reply (spear) email we send to start the conversation with people.
The examples of these are all below.

Book Blueprint Score, mindset 3: An amplifying sub-heading
We continued our discussion of the 8 Book Blueprint Scores by looking at number 3 today. Some people fall into the trap of 'keyword stuffing' their subheading thinking that more words might attract more people.

If you have your audience dialed in and you know who you are trying to reach, your subheading is the place to amplify the benefits of your book, and use those power words to compel then to think 'I want that'.

You can find out your Book Blueprint Score at BookBlueprintScore.com