Two parts to today's show. We stared off talking about a book project we recently completed to generate leads of realtors and closed looking at the Book Blueprint Score mindset 3: Choosing an amplifying sub-heading.
People sometimes get hung-up on the content part of their book and what to write about. We covered 5 of the most effective types of books in 5 book titles formula field report but today we focused on how straight forward it can be to create something the resonates and get's people to raise their hand.
Once written, it can then be a challenge to know how to get your book out there, so in this example we run through the Facebook campaign we used to generate almost 600 leads in about 2 weeks.
Then, regardless of the traffic source, or the content, we finish by mentioning the Short, Personal, Expecting A Reply (spear) email we send to start the conversation with people.
The examples of these are all below.
Book Blueprint Score, mindset 3: An amplifying sub-heading
We continued our discussion of the 8 Book Blueprint Scores by looking at number 3 today. Some people fall into the trap of 'keyword stuffing' their subheading thinking that more words might attract more people.
If you have your audience dialed in and you know who you are trying to reach, your subheading is the place to amplify the benefits of your book, and use those power words to compel then to think 'I want that'.
You can find out your Book Blueprint Score at BookBlueprintScore.com
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Your Book Blueprint Score: BookBlueprintScore.com
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Interview Shows: 90-Minute Books Author Interviews
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Extra Credit Listening: MoreCheeseLessWhiskers.com
Facebook Ad Overview
Type: Facebook Lead Ad
1) Demographic > Work > Employers
We then identified a number of real estate companies.
2) Demographic > Work > Job Titles
Identifying a number of relevant job titles.
All of the leads fed into our GoGoClients.com account to manage the emails.
Subject: Your Listing Agent Lifestyle book
Here's your copy of the Listing Agent Lifestyle.
It's a great read.
(Book cover with link)
Subject: Re: Your Listing Agent Lifestyle book
Have you tried GoGoAgent.com yet?
(followed by the original copy)
Transcript: Book More Show 049