Following on from our conversations about lead converting books, this week we're talking all about scorecards.

Based on the Strategic Coach tool, a scorecard book is one of the best ways to educate and motivate potential clients to take the next step with you, as it allows them to evidence for themselves, the need for your product or service.

No one likes to feel convinced, and the scorecard approach builds on their understand of what you do to compel them people to take action.

This weeks show was a great chance to catch up with Betsey on a number of topics that have come up over the last few weeks from current authors and potential customers. All looking to engage more people with a book.

We also circle back to the Small Business Expo from a couple of weeks ago and talk about who was there & the types of businesses creating or already using a a book to drive more business.

As mentioned on the show, Dean's also doing a 'Book Outline' workshop & Q&A call this Thursday. We'll be going through everything you need to create the best outline for your book as well as having plenty of time to answer your questions.  Save your space at 90minutebooks.com/outlineworkshop.

Sometimes things happen last minute. You may not have time to hatch the perfect 'evil scheme', but taking a few minutes to plan the experience can help make the most of it and identify opportunities for the future.

This happened this week as we heard about The Small Business Expo in Tampa just a few days before the event.  It was worth attending as a guest as we plan more speaking events in 2018, but with 2 days notice, we took some time in today's call to think about the best way to champion 90-Minute Books, and what we can do to plan for this type of opportunity in the future.

The episode is a little raw, but you'll see the development of the ideas as we talk about who's attending, who's speaking, and what we can do to engage people in a 'Minimum Viable Commitment' way.

This is a great opportunity for you think about how to engage at events like this (of course, a book is the very best way!) and you'll hear us talk about what holds people back and what we can do to help you create a book that's perfect for this situation.