Following on from our conversations about lead converting books, this week we're talking all about scorecards.
Based on the Strategic Coach tool, a scorecard book is one of the best ways to educate and motivate potential clients to take the next step with you, as it allows them to evidence for themselves, the need for your product or service.
No one likes to feel convinced, and the scorecard approach builds on their understand of what you do to compel them people to take action.
This is one of those shows where it's useful to be able to see what we're talking about, so take a look at the Profit Activator Scorecard here & then head to ProfitActivatorScore.com to see a scorecard in practice.
Links:
ProfitActivatorScore.com
UniqueAbility.com/scorecard (Strategic Coach example)
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com/get/started
Interview Shows: 90-Minute Books Author Interviews
Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com
Transcript: Book More Show 045
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