We're following on from last week's show today and talking more about the three types of book you can use to generate more business:

• Lead generating
• Lead converting
• Blueprint

Using examples of existing books, we breakdown the different types and their purpose to give you more ideas to generate more business.

Looking at generating vs converting vs blueprint ideas really shows the difference in the purpose and intent of your book and how each is positioned in a slightly different way to move people forward.

Today I'm joined by Dean to talk about the real reasons to write a book.

You already know a book is a great idea for your business, but still, many people get stuck on why it will make a difference and this leads to delay and procrastination getting started.

We talk about the 3 types of books that are the best at getting results:

• A lead generation book
• A lead conversion book
• A blueprint book

Depending on who you're trying to engage (remember the acronym for LEADS, Let's Engage And Do Something), one of these 3 types will get results.

The great news is, they can all be created in just 90-minutes of your time.

This is a great show to help reinforce your original thought 'I want to write a book', and help you take the first step.

Every so often we get a cluster of similar questions. That happened recently with people asking about adding a price to their book.

Betsey & I start this show by addressing some of the pro's and con's to this approach before going on to talk about some of the other ways to get your book in front of a local audience.

Adding a price can reinforce a perceived value, but there is the risk of setting unrealistic expectations with people buying your book that could lead to negative public comments. As we're talking about lead generating books, that negative sentiment could unnecessarily impact your 'actual' products or services.
Adding a price to the back cover may be the right decision, but be sure to consider how your audience are likely to interpret it.

We also talked about the book titles workshop replay (link available below) and the Realtor Case Study looking at the time it take leads to convert. The red line on the below chart shows the marketing costs and the yellow lines/dots show when people originally opted in before later converting and triggering a commission (the green line).

It again highlights the value of a lead over the long term rather than looking for short term wins and the best way to compel invisible prospects to raise the hand... Your book!

The design of your cover is an opportunity amplify your title and one of the most important ways you can get the attention of passing 'eyes'.

Designing something that achieves this without being distracting is both a skill and an art.

Today I'm talking with Glen Linton, one of our two in-house designers. Having created close to 200 covers, there aren't many subjects Glen hasn't created a cover for.

This is a great call, not only for someone looking to design their own cover, but also for people working with us, as we talk about some of the key pieces of information that help Design create a Killer Cover for you.

I also mention the Titles Workshop we're doing with Dean Jackson on Wednesday 27th. Picking the right title is the most important factor in getting people to raise their hand. Wednesday's call will give you an insight into the important elements of a great title and give you the opportunity workshop a title with Dean directly.

You can register here