We often talk of creating a book in terms of identifying your current clients, researching the information they're looking for and creating something of value for that group.

Today, we're looking at another approach and the opportunities to write something valuable, triggered by an external change.

Our main goal is to identify invisible leads and being there to offer helpful information when someone suddenly realizes they need to 'do something' is a great way to do just that.

Whether this is a time based event, or a change caused by policy, legislation, technology or environmental issues, change often creates an information void for people and presents the perfect opportunity for you to fill it.

Writing your book is a big step, but using it to start a conversation with a potential customer is the most important part.

Today, I'm talking with Dean about the ways your book can help set up a compelling conversation that draws out your five-star prospects from the crowd.

By thinking a few steps ahead, knowing who your readers are and the ideal step you'd like your best readers (customers) to take, you can create a follow up sequence that starts the relationship in the best way. By offering information that helps.

All leading toward getting that 'love letter' reply.

You'll definitely want to check out the show note to see this.

We often have calls with people who want to write a book for their business, but get stuck in the details. They have all these questions, but none really get them any closer to writing.

Today, Betsey and I run through the simple steps you can take to get started.

This isn't about winning a literary award or writing a best seller. This is about using your experience to help customers and start a conversation.

We see so many people using their books to create exciting new opportunities, it's frustrating when 'analysis paralysis' stop others from getting started.

Today we're here to help you keep it simple!