Most people are familiar with using a book as lead generation. Today we look at ways to use a book to motivate and educate people toward taking action.

Less about identifying invisible leads, this strategy is best suited to compelling those already familiar with you (even if only a little) to take the next step.

More links & examples on the episode page: Get started below.

A catch up show today after a short summer hiatus. We talk about how some of the books are being used over the summer, discussions at Dean's European tour & the results of our recent Facebook ad test.

More links & ad examples on the episode page: Get started below.

Today we're looking at Facebook as a channel to promote your book.

Looking at the various types of Facebook pages, ads & events, we talk through the different way you can use your book to engage potential readers and start conversations.

• Profiles
• Pages
• Groups
• Events
• Live Video
• Ads
• Lead Ads

This is a great introduction to some of the ways you can find your audience.

If we missed any, or you want us to go deeper, let us know in the comments.

A fantastic episode today. You'll want to grab a pen & paper for this one!

Dean & I talk about leading people from requesting a copy of your book, through to conversations that give you the opportunity to solve peoples problems.

It's so easy to fall into the 'broadcast' trap of treating people as a metric rather than as individuals, in this show we're talking about specific ways to break that pattern and follow up with people in a more human way.

Technology encourages us to treat 'Leads' as numbers in a CRM rather than individuals reading messages, so Dean shares 2 acronyms to put you in the best frame of mind to engage people and start real conversations.

L  -  let's
E  -  engage
A  -  and
D  -  do
S  -  something

which develops to

S  -  show
A  -  all
L  -  leads
E  -  easy
S  -  solutions

Click below for show notes, links & transcript.

A special bonus episode today.

A few weeks ago Dean spoke with Bill Bloom. A 90-Minute Book author of The Yachters Guide to Early Retirement. 

I wanted to share this great call with you as they go deep into the follow up opportunities once someone has read your book.

The real magic is in starting a conversation with people who are likely to become customers/clients of yours.  There is a lot of practical advice here in thinking about moving the conversation from invisible prospect, to visible client.

You'll get a lot out of it following on from our pervious shows.

Click below for show notes, links & transcript.