Part 2 of my favorite shows of the year so far...

This week Betsey & I finish off talking about practical ways to use your book once it's complete. Using 'traditional' publishing strategies as the idea, we look at how you can tweak the tactic to really get the most bang for your book.

Continuing from last week we look at:

• The best ways to give copies away (including at live events)
• The problems with teaser content
• Opportunities for product placement
• and a handful of grab bag ideas

Click below for show notes, links & transcript.

One of my favorite shows of the year so far...

This week Betsey & I are talking about practical ways to use your book once it's complete. Using 'traditional' publishing strategies as the idea, we look at how you can tweak the tactic to really get the most bang for your book.

We had 4 or 5 topics on the outline, but the conversation was so good we only go to cover 2 (plus a great side conversation on using meetup.com to get in front of people).

This week we go deep into the better way to do a:

• Book reading/signing
• Book launch party

We'll continue with the rest of the ideas next week...

Click below for show notes, links & transcript.

This week Dean & I talk about Information Goldmines. The knowledge you have at your fingers today, that will enable you to create a book that reveals invisible leads and starts conversations.

Even if you don't know where to start, there is a simple process to identify the most pressing questions in your customer's mind and follow up by answering the questions the should be asking.

Click below for show notes, links & transcript.

This week we've got a deep dive episode looking at the options to Recycle Reuse Record other content in your book.

We'll occasionally speak to people who want to turn a presentation, or series of blog posts into a book. While this can give your campaign a boost, there is a right way and a wrong way to do it. In today's show we look at the pitfalls of Recycling, the opportunities of reuse & the easiest way to record to create the most effective book.