We know your book is the best way to start a conversation. A way to identify invisible prospects from all the people out there who could be customers.

But rather than offering it to everyone, there are ways to improve your results by offering it to those who are already predisposed to want to do business with you.

The great news is, this approach can benefit everyone. Not just you, but the people you’re working with, and their customers.

Today on the Book More Show we’re talking about working with others to add more value to their customers, and at the same time, giving you the opportunity to spread your message, and introduce your solution to people who are already in the market for whatever it is you offer.

Working with complimentary, non-competing businesses is one of the best ways to identify that group of customers, one step removed from your current sphere of influence.

By taking a couple of extra steps to orchestrate that referral process, you can ensure the best chance of a new, relevant, potential customer hearing about you in a way that starts the conversation in a great way.

We also talked about ways to work with others to create your book in the first place.

This is a great show, especially if you operate in a geographical area where you have connections, or have built relationships online already.

We've talked recently about the different ways you can identify new customers once your book is finish, and one common theme across these approaches is email.

No matter how you get in front of people, at some point it probably involves sending them a message.

In today’s show we look at 2 ways you can make the most of the messages you send; your Super Signature, and following up with a SPEAR email to move the conversation forward.

No matter what business you're in, the aim of your book is to start a conversation with a potential customer, and your emails are the best way to develop the relationship while giving people the opportunity to move to the next stage. To take that minimum viable commitment step toward doing business with you.

There are some great ideas in this show, things you can implement today, and you can grab a copy of the Email Mastery book from EmailMastery.com to up your email game even further.

There are many different ways to use your book to engage people, and today we're looking at a 'grab bag' of possibilities.

Your comfort with creating new 'things', the skills you have, and the audience you already with, will all influence how you choose to use your book, but by looking at many options today, we'll get to cover something for everyone. Something that when you hear us talk about it, you'll immediately see how you can use the idea to better engage potential customers.

Creating your book give you the flagship asset... the thing that encourages people to raise their hand, but to support that, you have the opportunity to create many smaller pieces that move the conversations forward.

The good news is, you've done all the hard work already. Now it's a case of amplifying your message in the simplest way possible.

In today's episode, we're looking further at Book Blueprint Score Mindset 8, Beyond Your Book... This time, specifically the email sequence you should have, once someone requests a copy of your book.

We've often talked about one of the biggest benefits of using a book to identify invisible leads is the fact that not everyone is ready to start today. By identifying people early in their journey, you have the opportunity to start a conversation and educate and motivate people to do business with you, when they are ready.

... and the way you do this is by email.

Today we're looking at the 5 emails you should set up in your initial autoresponder and the 'flagship broadcast', you should then drop people into.

There are some great, practical steps here that everyone should take.