Today we're continuing with the Book Blueprint Scorecard journey and looking at Mindset 2: A Title That Resonates.
If the purpose of your book is to compel someone to say "I want that book. That sounds like something I want." then the title is the key thing that triggers that response. Picking a title that resonates, both gets someone to raise the hand and communicates the promise of the solution.
Incorporating 'pre-suasion' techniques like this can make a big difference.
In addition to this episode, we also recently recorded a book title Q&A call (linked below) that goes deeper into some real life examples.
If you haven't already, head over to BookBlueprintScore.com to complete your own scorecard.
Transcript: Book More Show 047