There are many different ways to use your book to engage people, and today we're looking at a 'grab bag' of possibilities.
Your comfort with creating new 'things', the skills you have, and the audience you already with, will all influence how you choose to use your book, but by looking at many options today, we'll get to cover something for everyone. Something that when you hear us talk about it, you'll immediately see how you can use the idea to better engage potential customers.
Creating your book give you the flagship asset... the thing that encourages people to raise their hand, but to support that, you have the opportunity to create many smaller pieces that move the conversations forward.
The good news is, you've done all the hard work already. Now it's a case of amplifying your message in the simplest way possible.
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