A fantastic episode today. You'll want to grab a pen & paper for this one!
Dean & I talk about leading people from requesting a copy of your book, through to conversations that give you the opportunity to solve peoples problems.
It's so easy to fall into the 'broadcast' trap of treating people as a metric rather than as individuals, in this show we're talking about specific ways to break that pattern and follow up with people in a more human way.
Technology encourages us to treat 'Leads' as numbers in a CRM rather than individuals reading messages, so Dean shares 2 acronyms to put you in the best frame of mind to engage people and start real conversations.
L - let's
E - engage
A - and
D - do
S - something
which develops to
S - show
A - all
L - leads
E - easy
S - solutions
Click below for show notes, links & transcript.
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