A special bonus episode today.

A few weeks ago Dean spoke with Bill Bloom. A 90-Minute Book author of The Yachters Guide to Early Retirement. 

I wanted to share this great call with you as they go deep into the follow up opportunities once someone has read your book.

The real magic is in starting a conversation with people who are likely to become customers/clients of yours.  There is a lot of practical advice here in thinking about moving the conversation from invisible prospect, to visible client.

You'll get a lot out of it following on from our pervious shows.

Click below for show notes, links & transcript.

Part 2 of my favorite shows of the year so far...

This week Betsey & I finish off talking about practical ways to use your book once it's complete. Using 'traditional' publishing strategies as the idea, we look at how you can tweak the tactic to really get the most bang for your book.

Continuing from last week we look at:

• The best ways to give copies away (including at live events)
• The problems with teaser content
• Opportunities for product placement
• and a handful of grab bag ideas

Click below for show notes, links & transcript.

One of my favorite shows of the year so far...

This week Betsey & I are talking about practical ways to use your book once it's complete. Using 'traditional' publishing strategies as the idea, we look at how you can tweak the tactic to really get the most bang for your book.

We had 4 or 5 topics on the outline, but the conversation was so good we only go to cover 2 (plus a great side conversation on using meetup.com to get in front of people).

This week we go deep into the better way to do a:

• Book reading/signing
• Book launch party

We'll continue with the rest of the ideas next week...

Click below for show notes, links & transcript.

This week Dean & I talk about Information Goldmines. The knowledge you have at your fingers today, that will enable you to create a book that reveals invisible leads and starts conversations.

Even if you don't know where to start, there is a simple process to identify the most pressing questions in your customer's mind and follow up by answering the questions the should be asking.

Click below for show notes, links & transcript.