This week I'm joined by Betsey Vaughn, our chief Client Concierge as we look at one of the most popular questions we get; 'How can I market my book?'

Today we dive into the fundamentals of two approaches. Engaging people who already know you and attracting new leads.

We're back with this month's Q&A show. We've had some great questions over the last few weeks. If you have anything we haven't addressed yet, then reach out to podcast@90minutebooks.com and we'll address it next time.

In this show we look at:

• Can I use a book at a trade show
• How can I leverage partners to promote my book
• Should I focus on the physical or digital version
• Should I bother with a Kindle version
• What are some questions I can use to write about

30 minutes of actionable advice to make the very best use of your time. The 'Minimum Effective Dose' is the right amount of effort you need to get the best results.

This week Dean & I have a great discussion about bridging topics. It's a must listen if you're looking for step by step pointers to decide how best to engage your audience and outline your content.

Today we dig deep into two examples of people using their books to generate more business.

It's sometimes easy to forget your book is not the product, but the introduction to your product. A way for you to start a conversation. In this show we look at some great examples of how you can use you book in a Facebook campaign or as a referral tool.