In this show we discuss why less is more and how in most cases a shorter book has many advantages over a larger book. Whether that is the likelihood of someone reading it, the opportunity to add value by delivering more content later or just the easier proposition in writing a shorter book.

Q&A time!  We're back after the Memorial Day break with a Q&A session answering some of the questions we've had in over the last few weeks.

In this show we answer:

• How big should my book be?
• Where do I start?
• Should I include all this other 'Stuff'?
• Is it worth paying for a color interior?
• How do I know if my target audience is too big or small?
• Should I go for a short or descriptive title?
• What will a book do for my business?

Lisa Sasevich joins us to talk about how your book can lead people to an existing part of your conversion path, for example a webinar.   By pre-disposing people to want to do business with you and setting the context of the next step in your book, you can boost your sales and dramatically improve the effectiveness of your campaign.

Where you’re book fits in your lead funnel is an important consideration. Susan & Stuart discuss the benefits and challenges of leading readers toward the next step.

In this weeks show, join Dean & Stuart as they look through the gallery of 90-Minute Books and discuss what make a compelling title & killer cover.