Today on the Book More Show, we're talking with Dona Baker and Jeff Polovick about their experience writing books that serve very different purposes and how this led to a whole new service.

Jeff and Dona share a connection through Jeff's company, Driving Force, where Jeff's motivation for writing his book, Why Can't We?, was to document the challenges, decision-making processes, and lessons learned throughout his career.

Dona, who worked with Jeff for 12 years, reflects on her learning experiences and how they shaped her book, The Friction-Free Entrepreneur, that talks about the opportunities to maximize your energy and strengths as an entrepreneur by partnering with someone who can do the stuff you can't.

We discuss the need for storytelling, how she incorporates it into her work to engage readers, and how working through the ideas for the book led to the creation of their latest strategic HR company, Rhealize.

This is a great conversation and really highlights one of the unexpected benefits of writing a book where the focus of thinking about your ideas can reveal bigger opportunities.

Today on the Book More Show, we're talking with Rachel Lebowitz, EOS Implementor and COO coach, about the challenges leaders face and the ideas she brings together in her new book, The Empowered COO.

Rachel brings a wealth of experience to her work. From helping scale her family's business to working with a wide range of organizations as an EOS Implementor to her training in relationship and codependency management, she shares her expertise in aligning big thinkers and their COOs. We explore the paradox of a visionary "addiction" to ideas and a COO's need to assert boundaries.

This episode is a treasure trove of practical strategies, especially for those in COO or Integrator roles. Rachel's belief in COOs communicating their value beyond executing details is a key takeaway. We also delve into strategies for empowerment through delegation and questioning skills, providing some actionable insights.

Her approach is pretty unique, addressing both the strategies and the underlying issues of working across personality types. Her personal experience helps to illustrate the challenges felt by many, if not all, in a COO role.

We wrapping up delving into some of the benefits of using a conversation-starting book to introduce an idea into a conversation going on in the minds of the people you can best help.

Today on the Book More Show, we're talking with golf disruptor and author of 'Your Golf Club Lies to You,' Dave DePula, about his novel method of coaching golfers to improve their swing. 

Based in Palm Desert, Dave shares his journey from real estate deals to the driving range and reveals his approach to helping people break bad habits by going back to fundamentals.

His book serves as a powerful tool, a testament to the value of joining a conversation that's already brewing in the minds of your ideal clients. Dave discusses the importance of identifying their motivations, understanding their challenges, and the unique value his book brings to the table, sparking meaningful conversations.

With an identifiable market, like golfers, we discussed marketing tactics, such as placement in pro shops or targeted ads, as well as practical methods for building rapport using books.

Today on the Book More Show, we're talking with Trisha Talbot of Doc Properties to explore the synergies of healthcare and property investment and how she's using her book Essential to start a conversation with the investors she can best serve.

With over two decades of experience, Tricia shares the field's potential for both returns and social impact through facilities that elevate care optimized by telemedicine trends, and we cover why the asset class attracts stakeholders seeking stability and community benefit.

Trisha's book is an invaluable resource to the investors she works with, outlining the benefits of these opportunities, such as long-term leases and triple net arrangements.

It's a great example of understanding your client's motivations and creating a book that provides value to start the relationship.

Today on the Book More Show, I dive into the art of messaging with Global Credibility Expert Mitchell Levy.

Mitchell and I were introduced earlier this year, and in talking to him, I really connected his work with our approach to helping business owners start conversations with clients and customers.

In the show, we dissect the struggles professionals face in articulating their value and unique position in the marketplace and the power clarity and credibility have in personal and business branding. A challenge that could become harder in an AI-powered world, but where an abundance mindset means AI becomes a huge advantage in leveraging leadership.

We discuss the strategic use of books as credibility tools and the importance of an authentic presence, and I share my journey of dialing in the message and determining who we can best help.

Finally, we highlight Mitchell's upcoming, free CoachingFEST event, which will bring together 14 leading speakers to help professionals grow their influence and define their message.

Though it's called CoachingFEST, this event is relevant to everyone listening, not just coaches, as we're all here to refine our message and get more clients. It's well worth checking out the link above.