Today on the Book More Show, we're talking with Jim Richardson, who runs MKR Building Solutions, a concierge service for commercial building owners and managers in the Boston area.

Jim shared his story of developing his business from giving away or outsourcing services for free, to having an in-house team and a network of subcontractors he controls to not only retain that revenue, but also ensure the same quality of work is done in all jobs he manages.

We talked about the importance of developing a marketing process that works while he's busy. His new book is part of a package to send to potential customers that gives them an understanding of what MKR Building Solutions does and how it can help them before having a one-on-one discussion. Something that starts the conversation and predisposes people to want to work with you.

This is a great episode with someone who has a clear plan to dominate thier niche, and a book that supports this goal.

Today on the Book More Show, I caught up with Dean Jackson at the studio to talk about the impact of AI on book writing and explore how AI, rather than 'doing it for you,' can help amplify your ideas and opinions while still providing the psychological benefits of having a book.

AI can be a fantastic tool to quickly split-test different parts of your broader idea to find the one that resonates with your audience, but we talk about why establishing a unique perspective is more important than ever in a world where generic AI-generated content is on the rise.

It can help create an experience that meets your reader's attention requirements, and we discuss how 'Actual Intelligence' paired with artificial intelligence can be the rocket fuel that gets your idea out there fast.

Today on the Book More Show, we're talking with James Khoury, a mortgage expert with 18 years of experience, as we dove into simplifying the home buying process for first-time buyers and his book, Finally Getting Prequalified.

We explored how a book can start the sales conversation by using some of the biggest questions clients have and James's example of the five key areas everyone needs to consider when looking for a mortgage: credit, budget, education, funding, and debt. James shared valuable insights on navigating these areas, emphasizing the importance of education and understanding your options.

We also discussed the long-term benefits of building strong, lasting relationships with clients and the power of sharing personal stories through books. Listen in as we delve into the building blocks of onboarding clients, including how James's book, educational classes, and social media presence all tie together to create a cohesive approach to helping potential clients. This is an episode you won't want to miss!

Today on the Book More Show, we're talking with Tim & Pat Ash, Divorce Attorneys and Financial Advisors from Farmington Hills, Michigan, about their latest book Debt B Gone.

I love speaking with people who want to write a book that helps people, and it's even more engaging when it's based on a personal experience.

Tim & Pat created their framework to help people see debt differently. Based on their journey of financial freedom, it's a process that's helped many clients change their lives, and they saw the opportunity to start many more conversations using a book to introduce the approach.

It's the perfect example of the 'Name it and claim it' type of book we often talk about, and a great conversation demonstrating how a personal connection can build rapport with potential clients, leading to a lifetime relationship.

The Debt B Gone website is launching in the coming weeks, so Keep an eye on DebtBGone.org to watch this approach develop.

Today on the Book More Show, we're talking with Brannon Poe, Founder of Poe Group Advisors, a US and Canadian firm specializing in helping owners optimize, buy or sell accounting practices.

Brannon has authored three books with us; The Unplugged Vacation, Scaling Your Cloud Accounting Practice, and Preparing Your CPA Firm for Sale, and today we get to talk not only about his approach but also about how each of his books supports a different part of the conversation he has with potential clients.

This is a business with very long nurture times, and it's not unusual for it to take years for someone to become a client, so Brannon talks about the opportunities his books create to stay in touch with people and add value, no matter how the conversation goes.

This is a great call with someone who has mastered a book's potential to start a conversation, and it really highlights the many ways the assets he has in his books can be maximized.