Today on the Book More Show, we have another of my favorite types of podcasts as we get to with one of our authors, Mike Mack.

You might recognize Mike's name because he's both written a book and has been a guest on the podcast before. So today he's back having just published a second book with us, Relationships for Keeps, and if you follow us on Facebook, you might have seen a video I shot as the book launched in towards the end of last year.

This is a really great episode. Mike has some fantastic insights into not only the creation process, but how he's using the book and, not surprisingly, how it's amplifying the relationships he has.

If you listened to the previous podcast with Mike, you'll remember relationships are key to how he builds his business and the framework or lens through which he views things. It comes across both in the tone and friendliness of the way he speaks, and in the steps, he takes to nurture those relationships and really add value at every stage.

It's not only the subject of his book, but that's really what all of our books are about.

Giving value to start a relationship and then build a journey, a follow-up that educates and motivates people towards the next step.

There is a lot to take away in this episode.

Today on the Book More Show, I'm talking with Dean about two great subjects. The opportunity to syndicate your book and the art of conversational conversions.

If you run a coaching group, generate leads for people, run a sales team, or anything where your success depends on other people's sales, then the opportunity to create a book that other people can use is a huge advantage.

We know that for most people, the idea of creating a book is beyond what they are willing to do. Even with a simple process like ours, it's just not something they think about. Know how straightforward a book can be to create, you can leverage that 'willingness gap' by essentially doing it for them, and benefitting from the conversations they're able to start.

We finished by talking more about those conversations and the opportunities for conversational conversions.

If you're looking to convert someone into a customer, there are really only two times; now or not now…

Once someone asks for a copy of your book, it's your ability to create a conversational conversion that will take someone to that next step.

Another great episode.

Today on the Book More Show I'm talking with Betsy, and we dive into what turned out to be a pretty interesting episode, using a book to build your team and their success.

First, we looked at building your team itself using a book. We used real estate as an example. It's an industry where staff turnover can be relatively high. Agents have the freedom to move to any brokerage, so how can you use a book to attract the best agents, and set the tone, and communicate the values of your organization once people join.

We then looked at using a kind of syndication model, internally rather than externally, to help your team engage more clients.

As the business owner, you're in a great position to write the most effective lead generating book. You have the knowledge, experience, and authority to get it done. You also have the opportunity to amplify its reach by putting the team member's name on the front rather than yours.

At the end of the day, you're interested in the business being as successful as possible. If that goal is helped by the team using your book, with their name, to engage clients and start a conversation, that's a win.

So, lots more examples in this episode.

Today on the Book More Show, I'm very excited because we have another author interview to share with you. I just finished talking with Jason and Denise Henderson, dentists with practices in Palo Alto and Tahoe.

Their patients are slightly different. There's a different demographic, and they specialize in different procedures, but the book they created addresses one of the common problems across all patients.

We often talk about this question of 'What's the common question in the minds of your potential customer?', something you can help with, or help them overcome. Well, this is what Denise and Jason have done. Their book helps people start to overcome any anxiety they may be feeling, by talking about their practice, their approach, and helps set the scene for how their practices operate and what people can expect.

Your book won't 'cure' someone, but it can put people's minds at rest, and it lets them peek behind the curtains a little bit, so there are no surprises, and it starts to build a level of comfort, enough for people to take the first step.

I talked with Jason first and then Denise, and it's great to hear both their perspectives on what the book provides, how it's being received, and their take on the responses they've already got.

I'm looking forward to you hearing this one.

Happy New Year, and welcome to another episode of the Book More Show.

We're starting 2020 by diving a little deeper into some of the basics steps everyone should be doing to promote their book, and though some of these may sound familiar, it's surprising how easy they are to overlook.

The New Year is a time to reflect, and sometimes be surprised by how fast the last 12 months have gone, and this episode, in part, was sparked by a conversation Betsey had yesterday when someone who worked with us last year asked for tips to 'do more' with their book, but who had yet to put some of these simple steps in place.

So often we're looking for a secret, but the great news is, the simple things can get you a lot of the way.

We wrapped up by talking about a few examples of when to use additional material in your book; something that can often trip people up, and a timely reminder that New Year is a great time to seek out the people who will be talking about, and interested in, the thing your book will help them with.

So, a great show to start the year. I know we're excited about the year ahead and working with you to get more books created, and more conversation started.