It's 2019 & we're back!

Today on the Book More Show I'm talking with Betsey about 3 or 4 of the fastest, zero cost ways to get your book out there using things you're already doing like email, social profiles, and the content you already create.

There's definitely a place for specific campaigns, but being able to use your book as a next step for people in any situation is a great way to add small rocks, to the big rocks of your campaigns.

It's these little opportunities that can add up to big results over time, and as we're talking about making small changes to existing things, it's definitely something everyone can and should do.

Today on the Book More Show we're talking about all the ways to take your hard work (writing your book) and create other 'things', other assets you can use to remix your campaigns and funnels.

From the individual ideas that make up the content of your book, you have the opportunity to create many, many short, individual pieces of content to amplify your message, and educate and motivate people toward taking the first step with you.

Once these are created, you'll have an army of assets, all waiting to be remixed into various funnel. From supporting material, to new, top of the funnel 'cookies'.

The trick to getting this done is to split the task in two. First identify the points you want to amplify, and second, have a list you can refer back to, of all the different ways you can create variations of that content.

It's this list that's the secret. You already know the information... This list is the way to shortcut you brain into getting it out there.

At the end of the episode there's a challenge to get your list written. We're collecting the best ideas on this facebook post, so come over and comment.

You spend a lot of time thinking about your book, but the most important thing is the bigger campaign, or funnel your book is a part of.

Today on the Book More Show, we're walking through the 3 campaigns we use, and the framework we've used with many clients to create the most effective funnels, with a book as the front end.

Whether you've written your book already, or are waiting to get started, I really want you to take this approach, and think about how you can:

1. Identify people

2. Start a conversation with those people ready immediately

3. Continue to educate and motivate people over the long-term, until they are ready.

... and we'll be talking about number 3 more over the coming weeks.

There is a huge opportunity to stay in front of people, presenting 'Minimum Viable Commitment' offers until they are ready, and your book is the very best way to start the conversation and prime your pump.