The design of your cover is an opportunity amplify your title and one of the most important ways you can get the attention of passing 'eyes'.

Designing something that achieves this without being distracting is both a skill and an art.

Today I'm talking with Glen Linton, one of our two in-house designers. Having created close to 200 covers, there aren't many subjects Glen hasn't created a cover for.

This is a great call, not only for someone looking to design their own cover, but also for people working with us, as we talk about some of the key pieces of information that help Design create a Killer Cover for you.

I also mention the Titles Workshop we're doing with Dean Jackson on Wednesday 27th. Picking the right title is the most important factor in getting people to raise their hand. Wednesday's call will give you an insight into the important elements of a great title and give you the opportunity workshop a title with Dean directly.

You can register here

We often talk of creating a book in terms of identifying your current clients, researching the information they're looking for and creating something of value for that group.

Today, we're looking at another approach and the opportunities to write something valuable, triggered by an external change.

Our main goal is to identify invisible leads and being there to offer helpful information when someone suddenly realizes they need to 'do something' is a great way to do just that.

Whether this is a time based event, or a change caused by policy, legislation, technology or environmental issues, change often creates an information void for people and presents the perfect opportunity for you to fill it.

Writing your book is a big step, but using it to start a conversation with a potential customer is the most important part.

Today, I'm talking with Dean about the ways your book can help set up a compelling conversation that draws out your five-star prospects from the crowd.

By thinking a few steps ahead, knowing who your readers are and the ideal step you'd like your best readers (customers) to take, you can create a follow up sequence that starts the relationship in the best way. By offering information that helps.

All leading toward getting that 'love letter' reply.

You'll definitely want to check out the show note to see this.

We often have calls with people who want to write a book for their business, but get stuck in the details. They have all these questions, but none really get them any closer to writing.

Today, Betsey and I run through the simple steps you can take to get started.

This isn't about winning a literary award or writing a best seller. This is about using your experience to help customers and start a conversation.

We see so many people using their books to create exciting new opportunities, it's frustrating when 'analysis paralysis' stop others from getting started.

Today we're here to help you keep it simple!