This week Betsey & I answer some of your questions... at least that was the plan. We end up deep diving 2 issues that come up time & again in the questions we field:

• How long should my book be?
• How much should I editing should I do?

This is a hugely valuable show for anyone who has had a book on their 'to do' list.  We focus on the purpose and benefits of writing a book to start a conversation with potential clients.

This week I'm joined by Betsey Vaughn again as we discuss two ideas for creating content. Using other people's expertise to add value to your potential customers and leveraging external changes like regulation or technology changes to be first to market and provide potential customers with the information they are looking for.

A different type of episode this week. Today I want to share an interview Dean recorded with Joe Polish and Tucker Max earlier this year. This is a great call looking at two different book companies with similar processes, but very different objectives.

There are some great pointers for anyone looking to outline and target their book and a real discussion on the most effective approach to generate more business. Do you want to be rich or famous?

This week I'm joined by Betsey Vaughn, our chief Client Concierge as we look at one of the most popular questions we get; 'How can I market my book?'

Today we dive into the fundamentals of two approaches. Engaging people who already know you and attracting new leads.