This week I'm joined by Betsey Vaughn again as we discuss two ideas for creating content. Using other people's expertise to add value to your potential customers and leveraging external changes like regulation or technology changes to be first to market and provide potential customers with the information they are looking for.
Read moreEp013: Rich or Famous?
A different type of episode this week. Today I want to share an interview Dean recorded with Joe Polish and Tucker Max earlier this year. This is a great call looking at two different book companies with similar processes, but very different objectives.
There are some great pointers for anyone looking to outline and target their book and a real discussion on the most effective approach to generate more business. Do you want to be rich or famous?
Read moreEp012: Marketing Fundamentals
This week I'm joined by Betsey Vaughn, our chief Client Concierge as we look at one of the most popular questions we get; 'How can I market my book?'
Today we dive into the fundamentals of two approaches. Engaging people who already know you and attracting new leads.
Read moreEp011: Questions & Answers
We're back with this month's Q&A show. We've had some great questions over the last few weeks. If you have anything we haven't addressed yet, then reach out to podcast@90minutebooks.com and we'll address it next time.
In this show we look at:
- Can I use a book at a trade show
- How can I leverage partners to promote my book
- Should I focus on the physical or digital version
- Should I bother with a Kindle version
- What are some questions I can use to write about
Ep010: Minimum Effective Dose
30 minutes of actionable advice to make the very best use of your time. The 'Minimum Effective Dose' is the right amount of effort you need to get the best results.
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