Today on the Book More Show, we're talking with Michael Nula, CEO of Elite Physical Therapy, with 13 locations across Rhode Island. More recently, founder of Nula Training Systems (NTS), a physical therapy business coaching & professional development.

Michael started his physical therapy career in school following a personal experience of treatment following a sports injury. Over the past 20 years, he's built a very successful practice across Rhode Island, with multiple locations and thousands of clients. He brought together his knowledge and passion for helping people into his book, 'The First Step,' in 2015.

More recently, he's taken this wealth of experience to help other physiotherapy practices build their business by launching NTS. Understanding he's now looking to attract a slightly different type of client, he took the opportunity to update his book to not only provide value to potential patients but also demonstrate the NTS approach to business development clients.

This is a great call to look at some of the lessons Michael learned from building his company and see how a book can pivot to support the new goals of an entrepreneur.

Links:
Michael Nula
Nula Training Systems

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