Today on the Book More Show, we're talking with Rajesh Jyotishi (RJ), Financial Advisor based in Atlanta and author of 2 books, The 5 Biggest Risks in Retirement & Money Talk.

RJ has been a pillar of the Indian community in Atlanta for many years and started a financial column in a magazine he helped create back in the 90's. Several years ago, he distilled this knowledge into a traditional book called Money Talk, and last year he created a conversation-starting book, The 5 Biggest Risks in Retirement, to answer 5 of the most important retirement questions his community has.

This is a great call as we talk about how RJ dialed in his audience by understanding who he can best help, how he chose the information to share in a conversation-starting book, and how he's using it to serve his community better.

RJ's passion for delivering value comes through in everything he does, and this call is a great reminder there are people out there hunting for the information in your head, and your book is a great way to help them start their journey.

Book Blueprint Scorecard

Don't forget, you can see how your book idea stacks up against the Book Blueprint by going to BookBlueprintScore.com and, if you want to be a guest on the show to plan your successful book, just head over to 90MinuteBooks.com/guest

Links:
Rajesh Jyotishi
Insurance Wala

Ready to get started: 90MinuteBooks.com/get-started

Be a Guest: 90MinuteBooks.com/guest
Your Book Blueprint Score: BookBlueprintScore.com
Titles Workshop: 90MinuteBooks.com/Workshops
Interview Shows: 90-Minute Books Author Interviews
Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com