Today on the Book More show, we're talking with JW Oliver, who recently wrote 'Rise of the Remote Workforce' and is the owner of insourcing company ZimWorx.com.

One of my favorite shows is having the opportunity to talk with the authors we've worked with, and as JW's just finished writing his book that walks people through the benefits of a global team, I wanted to get him on the show to share his story.

We had a great conversation about his organization, the work they do to help entrepreneurs source skilled staff, at typically 30% of the cost, and how the real benefit is the leverage and capability this creates, rather than merely the cost savings.

Something that is particularly timely given the current pandemic, as more companies are being forced to adapt to a remote way of working anyway.

We finished up talking about his book, and it's great to listen to his insights around how it came about, how he plans to use it, and the idea of framing a resource (your book) for a specific purpose.

Writing a book that addresses a single target audience, that carries people through the first few steps of their relationship with you is key. It gets readers to the point where you're more likely to have an informed conversation and creates something that amplifies your reach and impact.

I really enjoyed this chat with JW, and there's a lot you can take away as you think about starting more conversations with potential clients.

Learn more about J.W’s company at ZimWorx.com or get a copy of the book from GlobalTeamBook.com

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Transcript: Book More Show 108

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