Today on the Book More Show Dean & I got to catch up at the studio to talk about why you need a conversation starting book.

There are some great insights in this one.

Over the last week I saw 3 people talk at conferences about using a book to build your business, but they were all talking about traditional publishing.

We know the cost & overhead of going that route is unnecessary for 98% of business owners.

It's expensive and takes far too long, when the benefit for most of us, the job of work of a book is to start a conversation with people most likely to become client in the future.

This is a great episode looking at the real benefits of a book without getting caught up in the waste of traditional publishing.

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