Today on the Book More Show we're talking with author and financial advisor, Jonathan Schultheiss, about the success he's had using his book.

Jonathon has a really interesting back story to the way he created his book and how he's usingi it.

The book is based on the way he helps employees maximize their 401k, but his clients, the people who pay him are the company HR and Financial Managers. So rather than lead generation in the traditional sense, he uses his book as a differentiator when talking to these executives. Many people are pitching 401k management, but others can't demonstrate the value they add to the employees.

His framework is core to his whole approach and it's developed to be more than just the book. It's a simple framework to help people become the 401k superhero to their families.

Jonathon's a great guy & his passion for helping people really comes across. He has some great advice for creating something you can refine and develop over time.

More about Jonathon:

The Focused Book
Become a 401k Superhero

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