Today on the Book More Show, I'm talking with Betsey Vaughn about ways to amplify the message of your book.

We know it takes most people months or years, rather than days or weeks, to become a client, so you need a way to stay in touch with people until they are ready.

A regular flagship broadcast email, like a podcast release, is great, but there's also the opportunity to create micro-funnels of content by amplifying specific points from your book. These mini-campaigns can be sent to people throughout the year, and the best part is they're easy to create as you've done all the hard work to get the words in your book already.

Picking 5 or 6 key points to amplify, then recording video or writing emails that go deeper into that point, is the fastest way to create relevant, engaging content people want to receive. Releasing these as mini-campaigns with a call to action will allow potential clients to take action and move to the next step.

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Transcript: Book More Show 109

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