We often talk of creating a book in terms of identifying your current clients, researching the information they're looking for and creating something of value for that group.

Today, we're looking at another approach and the opportunities to write something valuable, triggered by an external change.

Our main goal is to identify invisible leads and being there to offer helpful information when someone suddenly realizes they need to 'do something' is a great way to do just that.

Whether this is a time based event, or a change caused by policy, legislation, technology or environmental issues, change often creates an information void for people and presents the perfect opportunity for you to fill it.

Links:
Titles Workshop: 90MinuteBooks.com/Workshops
Ready to get started: Get Started
Interview Shows: 90-Minute Books Author Interviews
Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com

Transcript: Book More Show 035

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