We talk a lot about using your book as part of a funnel, or campaign to engage future customers, and today we have a great example of that.
In today's Book More Show we're talking with Jim Rollo an insurance broker from New York state. This is a great conversation and really Jim's book is the perfect example of starting a conversation with a group of people that you want to engage with, in a way that resonates with them. He's used all of the book blueprint mindsets that we've talked about before, starting the conversation in a way that educates people and gives them useful content, working with complimentary noncompeting businesses to add value to potential customers, leading readers to further steps that amplify the conversation further and ultimately lead people to a point that you can do business together.
The call went fast & there is a lot for you to take from it, including how Jim came to the point of writing the book, the process of writing, and then we spent a lot of time really focusing on how he's planning on using the book through those complimentary noncompeting relationships.
This is really a great show if you've recently finished your book or if you're thinking about starting, and are wondering how you can use it.Read More