We're following on from last week's show today and talking more about the three types of book you can use to generate more business:
- Lead generating
- Lead converting
- Blueprint
Using examples of existing books, we breakdown the different types and their purpose to give you more ideas to generate more business.
Looking at generating vs converting vs blueprint ideas really shows the difference in the purpose and intent of your book and how each is positioned in a slightly different way to move people forward.
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