This episode we talk about the Call to Action on the back cover of your book.
If the most effective use of your book is to identify invisible leads, then the back cover is key to encouraging your reader to take the next step.
It's easy for this to be an afterthought and try to 'convince' people to call for an appointment, rather than thinking strategically about the next Minimum Viable Commitment step you can ask people to take.
The benefit of this second approach is to sift & sort hotter leads, by having them self-select as more interested, as well as giving still invisible readers, those who get a copy without opting in, an easy way to make themselves visible.
Click below for transcript & show notes.
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