We know your book is the best way to start a conversation. A way to identify invisible prospects from all the people out there who could be customers.
But rather than offering it to everyone, there are ways to improve your results by offering it to those who are already predisposed to want to do business with you.
The great news is, this approach can benefit everyone. Not just you, but the people you’re working with, and their customers.
Today on the Book More Show we’re talking about working with others to add more value to their customers, and at the same time, giving you the opportunity to spread your message, and introduce your solution to people who are already in the market for whatever it is you offer.
Working with complimentary, non-competing businesses is one of the best ways to identify that group of customers, one step removed from your current sphere of influence.
By taking a couple of extra steps to orchestrate that referral process, you can ensure the best chance of a new, relevant, potential customer hearing about you in a way that starts the conversation in a great way.
We also talked about ways to work with others to create your book in the first place.
This is a great show, especially if you operate in a geographical area where you have connections, or have built relationships online already.Read More