Today on the Book More Show, I'm talking with Grant Gooding of Proof Positioning about the secrets of market research for small businesses.
Starting his career in mergers and acquisitions, Grant was a customer of market research provided by some large organizations. Realizing they were great at providing data but not insights into what the data practically meant, Grant started Proof to bridge that gap and provide actionable market-driven intelligence.
We focused our conversation on how market research can help small and medium-sized companies determine what questions matter when growing their business.
Having personally had preconceived ideas that market research was only an option for big companies with significant budgets, it was revealing to see just how accessible it is and how Proof's methodology marries with our approach to creating books.
Both aim to answer potential clients' most pressing questions and start a conversation.
There are a lot of valuable ideas here as you look to use a book to build your business.
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